This course consists of five blocks containing 18 units in all. After studying this course, you should be able to: • Explain the nature of business organisation and identify various forms of organisation learn how business units are set up and financed • Under the ways and means of marketing the goods • Explain how aids-to-trade facilitate the business operations • Evaluation the role of government in business
Unit 1 : Nature and scope of Business
Unit 2 : Forms of Business Organisation-I
Unit 3 : Forms of Business Organisation-II
Unit 4 : Business Promotion
Unit 5 : Methods of Raising Finance
Unit 6 : Long-term Financing and Underwriting,
Unit 7 : Stock Exchanges
Unit 8 : Advertising
Unit 9 : Advertising Media
Unit 10 : Home Trade and Channels of Distribution
Unit 11 : Wholesalers and Retailers
Unit 12 : Procedure for Import and Export Trade
Unit 13 : Banking
Unit 14 : Business Risk and Insurance
Unit 15 : Transport and Warehousing
Unit 16 : Government and Business
Unit 17 : Forms of Organisation in Public Enterprises
Unit 18 : Public Utilities
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